Heritage building not only has historical value but also serves as a collective memory for the society. When it is older and no longer used, preservation needs to be done to keep its history. One way to preserves a heritage building through adaptive reuse, which also adds economic value to it. The historic Colomadu sugar factory built in Colomadu district area, near Solo city, Central Java, Indonesia, and then abandoned, now converted into a museum and amusement area named De Tjolomadoe. This adaptive reused tell histories and memories of the Sugar Factory’s glorious past. The presence of this space is increasingly popular, in part because of the growing existence of social media. How the visitors of the museum interprets the functions of real space and virtual space, becomes the context discussed in this study. From the results of this study, we will find out how the visitors engaged in adaptive reuse of space which is associated with the visitor’s needs of social media.